It’s exciting to talk to customers about orchestrated customer engagement that start with a lot of nodding around the external drivers for change in the internal pressures and a lot of agreement on the need for step-change in farmers commercial model but when it really comes to life where healthcare professionals share the concept of OCE, client’s eyes brighten and they wanting to experience closely the concept of OCE that IQVIA professional share.
One of the key benefits that customers gain from OCE is that it enables them to seamlessly communicate with customers and market insights across their business pillars that allow them to be better informed, more productive and able to prescriptively set strategy, execute the plans in order to drive commercial excellence.
Companies with OCE:-
The overall reaction to OCE has always been very positive. Some companies want IQVIA to support them in breaking the silos in pilot setups. Other companies are going much bolder toward OCE directions and some of them work actively to develop the solution.
Customers talk about their time that somebody brings a platform to the market having the benefits deep embedded insights and data models that can drive effectiveness and efficiency in the life-science marketplace.