Pharmaceutical industry needs OCE in particular because they have more customer data as compared to any other industry.
OCE enables the pharmaceutical industries in their platforms to integrate the data in order to make intelligent decisions off of that data and leveraging their platforms to take actions. This benefits them in order to learn and bring modifications by going into test and learn environment.
Orchestration represents the cure to challenge of greater complexity, fragmentation and regionalization. Orchestration is not only to coordinate with customers, it also helps to identify the vital needs of the customers in each local market for each brand.
The numbers of stakeholders in pharmaceutical industry are huge and the people who can influence the decision and prescription decision are unprecedented as compared to other industries.
The messages and information that people require are very diverse that can be a commercial, medical and clinical message. The regulations in market, number of stakeholders, number of messages and messengers makes the communication a lot more complex than other companies. This is where orchestration helps pharmaceutical industry to deliver the same messages with better and understandable ways to the customers that is the paramount importance for pharmaceutical industries.